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Search results for “millennial travelers”
IBM consumer study points to potential recovery of retail and travel industries
04/13/2021
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7:31:37 PM
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Different rules, personal preferences, and social norms formed during the last year means that key industries may need to provide more seamless, personalized marketing and client experiences.
Addressing consumers across a new customer journey
03/29/2021
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2:20:26 PM
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After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
Marriott refines development strategy in China, focusing on “brand+destination”
03/05/2021
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11:32:50 AM
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Marriott plans to open 60 or more hotels in China this year.
Trip.com’s 2020 group-tour report: A new era for small, private groups
12/31/2020
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2:15:16 PM
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The number of private group offerings went up by 400% to nearly 60,000 this year.
Looking at novel variables for evaluating e-commerce activities of shoppers
12/18/2020
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8:00:59 AM
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Where is “night economy” thriving? How can online grocery shoppers be targeted for travel products? Agile travel e-commerce brands can learn from China about how to find ways to get into the shopping loop of consumers and boost their business recovery.
China’s millennials pay for Lunar New Year travels in installments
02/11/2019
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11:11:52 AM
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This Lunar New Year, the Alibaba payment app let users pay for their train tickets in three interest-free installments.
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020
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9:37:25 AM
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Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
Counting on novel fintech offerings for travel–related buys
11/11/2020
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8:04:51 AM
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The potential of fintech apps and the possibility of how payment and other finance-related activities can pave way for a travel-related buy are being evaluated in China.
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